The Gap free essay sample

An analysis of the marketing strategy of clothes retailer, The Gap. The Gap is among the most successful retailers in the North American market, with sales of over $13.8 billion in 2001 and close to 4,500 stores worldwide. This paper provides a historical picture of The Gaps marketing strategy over the years, analyzes the strengths, weaknesses and outcomes of the approach, and describes recommendations for improvement. The Gap has had a number of innovative successful advertising campaigns. The 1988 Individuals of Style image campaign was extremely successful (Sommers, et.al., 1998) in promoting its basic clothing and illustrating how individuals could personalize the merchandise. This campaign featured black-and-white photos in print and outdoor ads. This campaign was replicated in 2001, but did not receive the degree of popularity and media attention that the earlier version received. The 1997 Khakis Swing campaign provided another successful advertising endeavor through television ads that were complemented by print ads in a similar style. We will write a custom essay sample on The Gap or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page According to a USA Today poll (n.d.), approximately one-third of all respondents polled gave the campaign the highest possible rating for likability and effectiveness, ten percentage points higher than the average. The Gap free essay sample The sun barely shines through the dense leaves; the old tree filled up as much space as the apartment buildings allowed. It grew as tall as the buildings and sat leisurely on a raised platform. There was a huge gap between its concrete walled planter and the road. As I sat on my bike I stared at the gap and paused, I thought to myself you can make it. My hands tightly gripped the handle bar; without another thought I raced down the street. Gameboy, a popular gaming device, is the dream of any eight year old Chinese boy. However, I lived with my grandparents, and when it comes to the word â€Å"popular†, grandparents are not the most updated. With a limited allowance to buy snacks, I never had my hands on one of them. Instead, I had my modest collection of airsoft guns, roller blades, and my bike. Rather than sitting insipidly in front of a screen, I spent most of my childhood jumping over gaps with my bike and climbing outside the window of a ten story apartment. We will write a custom essay sample on The Gap or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Yet, no â€Å"gap† was bigger than my move to America. It wasn’t anything but a casual phone call between my mom and me that decided my emigration. My mom lived in Switzerland for as long as I can remember; when she decided to move to America she asked me to go with her. For me it was not a big deal except that I had to learn a new language and make entirely new friends. Though when the plane took off, the irreversible nature of the situation sneaked its way into my mind. Growing up with four different homes, I experienced educational diversity. While my grandmother raised my social awareness, my grandfather showed me the importance of knowledge. However, when it came to my aunt, discipline was the most important. Although I discovered the cuisines of France through hours of television, I was introduced to a dramatically new culture for the first time during my trip to Europe at a young age. Not only was I able to taste the creamy and delicious Swiss Chocolate, but I also witnessed the exquisite Mona Lisa in Louvre. To me, these adventures have never meant anything but excitements and new possibilities, and that is exactly how I looked at America. The communication difficulties in a foreign country was a fair price to pay for the much less amount of homework I had to do in school. Though I had to constantly struggle to understand my favorite cartoons on Cartoon Network I knew soon I’ll be reading books like The Art of War in English. I told myself to always keep an open mind. It didn’t matter that I wasn’t able to pronounce the word zucchini, because I know that I will say it right next time. Nor did I feel embarrassed for asking what a piece of cake meant, because I knew I would not learn otherwise. It never occurred to me that something is impossible; it was only a matter of time. I am no longer afraid of difficulties. I know that the only thing of importance is to keep a positive outlook, and just like the day I jumped the gap with my bike, I will not be intimidated but instead to strive, with patience, for the best.

Computer Science Research Paper Topics

Computer Science Research Paper Topics Today the world runs on computers and the demand for qualified personnel is endless. As a result, universities present Computer Science degrees to equip the students for their careers. Computer science is a challenging subject to study. Students face problems when writing Computer science papers coupled with all the other tasks they have do as well. Often they do not know where to begin with their papers. Computer science is a broad field, which requires students to have a lot of knowledge in a wide variety of subjects, and these are mostly complex and detailed. The student must not only know theoretical descriptions of the subject but also programming and other details related to the subject. Collection of data, going through it, filtering the relevant points, adding authorial comments, researching and other tasks is all very demanding. Therefore when writing a computer science paper the important part is choosing the topic. Alternatively, if you are given a topic to be able to rese arch it and present it in a professional way. This takes skill. There are some popular computer science research paper topics. The choices are many and here are some you could consider working with: Programming is a field all on its own. It is basically dealing with how you can write your own programs. You would need to narrow it down. Computer language is a field of importance. Anyone studying computer science will be introduced to the fact that computers use their own language. Again it provides a good topic to research. Software is the very essence that enables a computer to function. The machine without software is useless. The software field covers a wide variety of choice for topics. Hardware is the whole other side of computing. The design and building of hardware compatible to the developing software is vital. Computers come in a variety of kinds and functions. They come as PCs and laptops used in homes and small businesses. They stand alone or can be networked. Others control and assist pilots to fly jets, captains to sail ships or use submarines, launch weapons systems. Computers are used in space exploration and in medical treatments. The list of topics is plentiful, with the main difficulty of choosing topics narrow enough. Computer science papers need to be written with skill to be able to get good grades. Many students realize they need qualified assistance and turn to online professional academic services. If you do then you will receive personal attention. Our writers will choose your topic and write a high quality Computer Science research paper for you. It will be original, use sound relevant and up to date information. It is guaranteed to be plagiarism free and our prices are affordable. All you need to do is place your order on our site and we will do the rest.

Advertising Alcohol Essay Example for Free

Advertising Alcohol Essay ? Alcohol has appeared in UK as well as around the world for many years. It plays a significant rule in the life of human. As British Medical Association in 2009, people in UK is the most of alcohol users in Europe. However, like other addictive substances, abuse of alcohol will bring a lot of bad consequences for people. Timms (2013) claimed that alcohol is the cause of psychosis, dementia, and physical problem. There are some people who claimed that government is not authorized to control the advertising of alcohol stricter than other products, but some were in the other idea that government should do it because of the bad impact from alcohol advertising to those who watch it, especially young people. This essay is aim to clarify the opinion that alcohol will result negative effect for human heath as well as social life and its advertising need to be restricted by government. Firstly, except useful of alcohol to people life, alcohol is cause of many negative problems. It is a fact that alcohol was used in to many industries such as food, heath service, and research also. Alcohol may good for heath with a limit amount. With reference from NIH (2003), in a great number of male surveyed, those who drank more than three times a week will have fewer heath risk than others who just drank less than once a week. However, according to Kenny (2012), people should not drink alcohol too much everyday. For instance, the limit of alcohol, which accepted by government, is 150–200ml for men and 100-150ml for women. Base on each habitus, drinking more than that unit may lead to sign of headache, dizzy, sickness, loss of control, etc. To reference from Hall’s research last year, 25% of deaths increase in the last ten years was caused by alcohol. It showed that most of people cannot control their drinking, and this number is increasing day by day. Thus, it is important to limit alcohol use. Secondly, alcoholics are threatening to the social life. It may be noted that drinking alcohol is dangerous not only for people but also their family. A lot of social evil and family violence are come from drunken people. When drinking too much wine or beer, the phenomenon of losing control will appear. Then, the drinker may have negative activities to people around. For example, according to Aquarius, 30% of sexual harassments were affected by alcohol. Furthermore, unfortunately, almost alcoholic was the cause of increasing unemployment (Macpherson, 1988). Then it tends to the thievery when alcoholics do not have money to buy alcohol. From those reasons, it is clear to see that alcohol is truly a hazard to people. Turning to the other side, advertising of alcohol will also bring the bad effect to people. Alcohol advertisement, like other product’s advertisement, is aim to approach people and persuade them to buy as much as possible. Actually, most of alcohol advertising content was received great evaluation from people under 23 years old (Jernigan, 2010). On the other hand, although people know the negative of using alcohol, promotion by any way will make them tend to use it naturally. Wilby (2008) claimed that people are strong affected by advertising of alcohol because they are easily to receive information provided by this advertisement. Advertising of alcohol makes people, especially the youth, image that it is the daily product. Moreover, Jernigan (2010) believed that almost alcohol companies tried to insert the combination of unmeasured features relative to cultural, religious and regulatory context on their advertising. Thus, they try using it everyday like the case that they saw on advertising. In British Medical Association (2009), researchers said â€Å"alcohol advertising and promotion increases the likelihood that adolescents will start to use alcohol and to drink more if they are already using alcohol†. Therefore, if alcohol companies are all free to do advertising by their own way, it will be dangerous for customer insight. Finally, alcohol advertising needs to be limited to protect customer from the wrong perception about wine or beer. In fact, alcohol companies have right to do advertise like other product in market. The more alcohol that they sold, the more money of tax government can earn. Follow HMRC (2013), alcohol products brought a huge number of revenue to UK, which is ? 3,323m from April to July 2013. This number illustrated for the great tax revenue that government earned from alcohol companies. However, the damage to people heath and life are bigger than that. Government had to pay more for the accident and medical insurance that come from effect of drinking too much alcohol. Therefore, limitation to the advertising content of alcohol is really necessary. In practice, government represents for the right of people, so they need to intervene to alcohol advertising for protecting customer. Although government cannot absolutely ban all the advertising of alcohol, they need to control it. For example, Hall (2012) believed that alcohol marketing â€Å"require that ads not link alcohol with sex, social success, youth culture or juvenile behavior†. In conclusion, the essay focused on difference points of whether alcohol advertising should be restricted or not, and the role of government in this situation. Obviously, whether drinking alcohol is good or not depends largely on the awareness of people who use it. Nevertheless, advertising this product widely on media will cause many bad impacts. For that reason, the strict guidelines and regulation for alcohol advertising is really needed. The government should strictly control this kind of product as well as develop propagandize for people about using alcohol in the right way. Apart from that, government also can impose more heavy taxes upon alcohol goods. This can force customer to use less alcohol and increase national income at the same time. References AQUARIUS (n. d. ) Alcohol and Violence [WWW] Aquarius. Available from: http://www. aquarius. org. uk/alcoholandviolence [Accessed 02/09/2013]. BRITISH MEDICAL ASSOCIATION (2009) Under the influence: the damaging effect of alcohol marketing on young people [WWW] Available from: http://www.alcohollearningcentre. org. uk/_library/undertheinfluence_tcm41-1900621. pdf [Accessed 24/08/13]. HALL, E. (2012) Sobering up the U. K. proves difficult. Advertising Age, 83 (17), pp. 9. HMRC (2013) Tax and Duty Bulletins [WWW] HM Revenue & Customs. Available from: https://www. uktradeinfo. com/Statistics/Pages/TaxAndDutybulletins. aspx [Accessed 01/09/2013]. JERNIGAN, D. (2010) The extent of global alcohol marketing and its impact on youth. Contemporary Drug Problems, 37 (1), pp. 57-89. MACPHERSON, N (1988) The Effect of Alcoholism on Earning Capacity [WWW] Economica. Available from: http://www. economica. ca/ew03_2p1. htm [Accessed 02/09/2013]. NIH (2003) Frequency of Light-to-Moderate Drinking Reduces Heart Disease Risk in Men [WWW] NIH. Available from: http://www. nih. gov/news/pr/jan2003/niaaa-08. htm [Accessed 31/08/2013]. Timms, P. (2013) Alcohol and depression [WWW] Royal College of Psychiatrists’ Public Education Editorial Board. Available from: http://www. rcpsych. ac. uk/mentalhealthinfoforall/problems/alcoholanddrugs/alcoholdepression. aspx [Accessed 31/08/2013]. WILBY, P. (2008) Under the influence. New Statesman, 137 (4887), pp. 17. Advertising Alcohol. (2017, Feb 23).

Autobiographical Paper on Religious Affiliation Essay

Autobiographical Paper on Religious Affiliation - Essay Example I was baptized and grew up in a middle-class Catholic family in New Orleans where I thought almost everyone is Catholic as I grew up, and I never felt that we were a "minority within a minority" (Carey, P. in Phelps, 1997, p.7). I had an uncle who is a Catholic priest, and the way he lived his life as a servant of Christ in the Church had an impact on me. His kindness towards others made me see a bit of how Jesus was when he walked this earth two thousand years ago. His preaching, his life of prayer, and his dedication to his flock drove home the message that there was something, and someone, greater and beyond this life. Of course, my young mind never looked at events from a theological or religious view, because to me he was just my uncle who would visit and shower us with cheer and tell us stories about where he'd been, what he'd done, and the thousand and one things that a priest is supposed to be doing. My parents were a huge influence on my beliefs. The way they cared for me taught me how to love and use my heart and mind to face the mysteries of this world. How they loved each other despite the trials and joys of family life were for me a sign of how God takes care of us. They taught me how to pray, and more importantly, they told me why. Allow me to briefly discuss one case in point: the Trinity as a Family where God is a Father, Jesus is the Son and my brother, and the Holy Spirit is Love. I can never explain fully how there can be three Persons in One God, but I understood as I grew up that maybe God is a family too where everyone loves each other, just as we did in my family. We did things together: prayed at home and went to Sunday Mass; spent time having fun, laughing and talking and enjoying each other's company. Maybe God has been doing it for all eternity, and that is why He is happy and wants us to share in that happiness (Mt. 11: 25-30). My Mom and I also prayed the Holy Rosary at home to honor Mary, the mother of Jesus. Many non-Catholics never understood the Rosary, because they think it is a form of worship, but it is not (Cavendish, 2000). Like people in love who never tire of saying the same things to one another, we Catholics who love the mother of Jesus also do the same. We show her honor, not worship, in the same way I show mom and dad the honor they deserve for being good parents. Novenas and other devotions to the saints are the same thing. We see them as paths to God, the same way that if we want to get a job we ask the help of someone close to us so that we do not have much of a hard time. Going to the saints and to Mary is the same thing. Of course, some people get carried away and give too much time to Mary and the saints that they forget Jesus, but the Catholic Church keeps on reminding us about this danger. So yes, my religious upbringing had a strong impact on my faith, helped by the examples my mom, dad, and uncle showed me that we can be happy doing the good things we enjoy, being men and women of virtue, prayer, and faith (Copeland, 2000). Search for Meaning Hunt et al. (1975) discussed the presence of a religious factor in secular achievement of African-Americans and investigated the presence of Protestant and Catholic

Obamacare , AKA the Affordable Care Act Research Paper - 1

Obamacare , AKA the Affordable Care Act - Research Paper Example However, this new health reform has been protested against by many as it may raise costs for pharmacies and businesses, a penalty will apply to those who do not buy coverage, and some low-wage workers would still find it unaffordable (ObamaCare Facts; Amadeo; Tozzi 2013). Basically, Obamacare has made it compulsory for all those Americans without a health insurance to get one. An important thing to note is that Obamacare does not replace Medicaid, Medicare or private insurance- it is a separate reform, although it has expanded Medicare. The law requires business companies to provide their employees with premiums, which will be less than 9.5 percent of the employees’ incomes. However, this only applies to businesses with less than fifty employees. The larger companies will receive tax credits in order to help its employees pay premiums. Obamacare also allows children to be put on their parents’ health insurance plans up to the age of twenty six. In addition, insurance companies are not allowed to deny insurance to individuals who are already suffering from a health problem. Those individuals who do not buy these premiums or health insurance will be subject to a new penalty of $95 or one percent of income, which will come in effect from 2 014-this penalty will keep increasing every year. Another part of Obamacare is the national menu labeling law, which requires restaurant chains with more than twenty branches to post calorie counts for each standard menu item (ObamaCare Facts; Amadeo; Shen 2013). Ever since President Obama introduced this health care reform, more than a hundred million Americans have already benefitted from it. According to statistics posted by the official White House site, about fifty million Americans are covered for preventive services, and approximately thirty three million Americans with Medicare use a free preventive service. This is because Obamacare has eliminated any additional cost, such as

Software engineers Essay Example for Free

Software engineers Essay There have also been improvements in the protocols applied by the internet. In its inception the type and the capacity of data that could be passed through the internet was limited because the mechanism that enable its functioning, referred to as protocols, could not support complex data formats and large data sizes. Software engineers, web designers and application designers have worked so hard over the years that it is currently easy to pass data over the internet in almost all existing formats. The most common web browsers support the sending of multimedia over the internet, furthermore the live streaming of videos and clips is possible with the protocol applied with the latest versions of browsers (Jayne, 1999). It is even possible to chat with friend over the internet and the teleconferencing mechanism that the internet technology has been targeting for so long is now in place. Education is an aspect that requires creativity and integration of various modes of data delivery, the use of plain text, videos, audio streaming, visual aid and real life examples characterises the current American educational system. Volume and integration of various data makes education material quite voluminous, moreover the interaction between the tutor and the student at a personal level is a key characteristic of a good learning session. Therefore, the improvement in the internet protocols that have made it possible to transfer large amounts of data, multimedia and even hold chart sessions is an aspect of the development in the internet technology that has really had a positive impact on the development of e- learning. Security has been a key area of concern with regard to the development of internet and its usage (Tanenbaum, 2001). The well known protocols employed by the internet, the rapid rate of improvement in the internet technology that are hard to keep up with in terms of security protocols and the nature of internet, especially the aspect of an infinite number of potential access point and the lack of a body that is charged with the implementation of policies that govern its usage, are some of the factors that have made the realisation of internet security a designers nightmare (Keeton, 2002). The number of conmen operating in the net is considerable and thus security has always been an issue. The protocols employed by the recent versions of browsers make it possible to integrate security devices or software that increases the level of security. The use of firewalls and implementation of good security mechanisms by most internet providers has in a way developed some sense of security in internet usage. Security in an education system aids the smooth flow of information to the students. Furthermore, the emergence of electronic payment methods that implement watertight security mechanism has made it possible to transfer money from one corner of the globe to the other in a matter of seconds without having to worry so much about it finding its way into someone elses hand (Kwok-Wing, 2001). A secure system is surely a psychological boost to the student and will thus promote learning and transfer of money between the knowledge seeker and provider. The use of computers depends on three major components: Hardware, user and software. Considerable improvements have been noted in all the three areas over the years and are seen as some of the factors that have made it easy for the transfer of data over the internet and the use of such data by the intended end user. The hardware in computers refers to the physical parts that make up the computer system. Some of the hardware in a computer system is the monitor, mouse, keyboard, hard disk and RAM. Initially computers used to cover large spaces and had large power consumption rates (Thelin, 2004). The current generation of computers are built under the consideration of convenience, performance and user friendliness.

The Deaths of Antigone and Creon :: Free Essay Writer

The Deaths of Antigone and Creon Antigone and Creon are the main characters of the play Antigone written by Sophocles. Antigone is the daughter of Oedipus, who was a major figure of ancient Greek myth. Oedipus accidentally killed his father and married his mother. Because of that act, Oedipus ended up cursing his family and died a horrible death. After his death, his sons inherited his kingdom and in a power struggle ended up killing each other. One of the sons, Polynices attacked the city to try and claim power from his brother. But since both of the brothers died and the city was not taken Polynices was labeled as a traitor whereas the other brother who died defending the city was celebrated as a hero. Creon decreed at the beginning of the play Antigone that no one was to bury the body of traitorous Polynices. Antigone felt that it was here responsibility to bury the body because he was still a member of her family. This led to a huge argument with Creon who felt he shouldn’t be crossed because he was the leader of the state. Eventually both Creon and Antigone are destroyed by the gods (and by each other) through their own actions. Antigone is a powerful character, strong-willed, determined and at times self-righteous. She is contrasted by her sister Ismene, who is weak and powerless. Though Antigone is a powerful character, she has no real political power and is dominated by one man, Creon. Creon is both the ruler of the state as well as the patriarch of her family. Antigone was raised by Creon’s house after her own father went in to exile. Antigone is betrothed to Creon’s son, Haemon, further cementing Creon’s power over her. There is one aspect of life that Antigone does have legitimate power in and that is her family, especially her blood line. In ancient-Greek culture the women’s place was in the home, she was responsible for household things and often wasn’t even allowed to leave the house. It is because of this responsibility that Antigone needed to bury her brother Polynices even though it went against the decree of Creon. Antigone also had the gods on her side. It was an unwritten rule of ancient Greek society that the dead must be buried, otherwise bad things may happen. This rule, because it was unwritten and therefore innate, was protected by the gods, specifically Hades, the god of the underworld and family. The Deaths of Antigone and Creon :: Free Essay Writer The Deaths of Antigone and Creon Antigone and Creon are the main characters of the play Antigone written by Sophocles. Antigone is the daughter of Oedipus, who was a major figure of ancient Greek myth. Oedipus accidentally killed his father and married his mother. Because of that act, Oedipus ended up cursing his family and died a horrible death. After his death, his sons inherited his kingdom and in a power struggle ended up killing each other. One of the sons, Polynices attacked the city to try and claim power from his brother. But since both of the brothers died and the city was not taken Polynices was labeled as a traitor whereas the other brother who died defending the city was celebrated as a hero. Creon decreed at the beginning of the play Antigone that no one was to bury the body of traitorous Polynices. Antigone felt that it was here responsibility to bury the body because he was still a member of her family. This led to a huge argument with Creon who felt he shouldn’t be crossed because he was the leader of the state. Eventually both Creon and Antigone are destroyed by the gods (and by each other) through their own actions. Antigone is a powerful character, strong-willed, determined and at times self-righteous. She is contrasted by her sister Ismene, who is weak and powerless. Though Antigone is a powerful character, she has no real political power and is dominated by one man, Creon. Creon is both the ruler of the state as well as the patriarch of her family. Antigone was raised by Creon’s house after her own father went in to exile. Antigone is betrothed to Creon’s son, Haemon, further cementing Creon’s power over her. There is one aspect of life that Antigone does have legitimate power in and that is her family, especially her blood line. In ancient-Greek culture the women’s place was in the home, she was responsible for household things and often wasn’t even allowed to leave the house. It is because of this responsibility that Antigone needed to bury her brother Polynices even though it went against the decree of Creon. Antigone also had the gods on her side. It was an unwritten rule of ancient Greek society that the dead must be buried, otherwise bad things may happen. This rule, because it was unwritten and therefore innate, was protected by the gods, specifically Hades, the god of the underworld and family.